How to Get Your Board or Decision Makers to Invest in Video Production

In today’s digital world, video content is no longer a luxury—it’s a necessity. If you’re trying to convince your organization’s leadership to invest in professional video production, here are the key points to make your case:

Why Video Matters for Your Organization:

  1. Video Boosts Engagement and Awareness
    Videos are the most engaging type of content online. They capture attention quickly and are more likely to be shared, helping to raise awareness about your mission, services, or campaigns. A well-produced video, especially from a trusted partner, has the potential to reach a broader audience and elevate your brand.

  2. Video Drives Action
    Whether you're raising funds, recruiting volunteers, or advocating for a cause, video helps inspire action. Viewers are more likely to donate, share, or get involved after watching a compelling story. When handled by experts who understand your mission, video becomes a powerful tool to drive engagement and action.

  3. Video Simplifies Complex Messages
    Some issues are hard to explain through text alone. Video makes complex topics easier to understand and provides an emotional connection that resonates with diverse audiences. Professional video production ensures that your message is delivered clearly and with the impact it deserves.

Key Benefits of Investing in Professional Video Production:

  • Credibility and Trust: High-quality videos build trust. People associate professional production with expertise and reliability, making them more likely to support your cause or buy into your services. Our team has helped many organizations like yours achieve this level of trust.

  • A Lasting Asset: Videos can be used across multiple platforms—your website, social media, email campaigns, and presentations. They have a long shelf-life and can be repurposed for various uses, providing ongoing value. When crafted with strategy in mind, a video becomes an evergreen asset.

  • Measurable Impact: Unlike many traditional forms of communication, videos allow you to track engagement and outcomes. You can measure views, shares, and other key performance indicators to show ROI and adjust strategies as needed. Partnering with the right production team ensures that your videos are designed for maximum reach and measurable results.

Common Objections and How to Address Them:

  • “It’s Too Expensive”
    Professional video production can be scaled to fit your budget. Start with a single impactful video and build from there. Additionally, the long-term value of video content, which can be reused across campaigns, often outweighs the initial investment. Our flexible pricing and tailored packages make it easier to get started without overextending resources.

  • “I Have A Friend Who Will Make a Video For Free!”
    While in-kind services are nice, they often don’t end well. If it’s donated it can often be an “after thought” or something that doesn’t get the full attention of a paying client. That can result in a video you aren’t proud to share with results that don’t match your goals. Paying, even a small amount, for video storytelling will give you the power to make decisions about the storyline, the length and the end deliverable.

  • “We Don’t Have the Time”
    A dedicated video production company can handle everything from pre-production to post-production, minimizing the time commitment on your end. We manage the process so you can focus on your mission. Our team is skilled at working efficiently and meeting deadlines, ensuring minimal disruption to your workflow.

  • “We’re Not Sure How to Use It”
    A good video production partner will help you strategically integrate the video into your communication efforts. From launch to distribution, you’ll have support in maximizing the reach and impact of your video. We specialize in working with nonprofits and small businesses, ensuring your video gets the attention it deserves.

  • “We’ve Tried Video Before and It Didn’t Work”
    Sometimes, the problem lies in the execution rather than the concept. Our approach focuses on creating high-quality, targeted content that aligns with your specific goals. We can review previous efforts to understand what didn’t work and apply proven strategies to ensure success this time around.

  • “We Don’t Have the Expertise to Create Effective Videos”
    That’s where we come in. Our team brings years of experience in producing impactful videos that achieve results. We guide you through every step of the process, from concept development to final edits, ensuring your video effectively communicates your message and meets your objectives.

  • “Video Production Takes Too Long”
    While thorough video production does take time, our streamlined process ensures that projects are completed efficiently. We provide clear timelines and updates, so you’re always informed about progress. Our goal is to deliver high-quality videos within a timeframe that meets your needs.

Making the Pitch to Your Board or Decision Makers:

  • Show the Data: Present statistics and case studies that demonstrate how organizations like yours have seen success with video. We’re happy to provide examples from clients who have used our videos to boost engagement and fundraising efforts.

  • Focus on ROI: Emphasize how the video will help achieve key organizational goals—whether it’s fundraising, awareness, or member engagement—and how it can pay off in the long run. We make sure our clients’ videos are designed to deliver results.

  • Start Small: Propose an initial video project as a test run. This will allow the organization to see the benefits firsthand without a large upfront commitment. Our team is ready to help you craft a pilot project that showcases what professional video can do for you.