Case Study: Showcasing the Best of DeSoto County
Through Video & Photo

Client: Obsidian PR & DeSoto County Tourism
Industry: Public Relations & Tourism
Services Provided: Video Production, Photography, Regional Commercials

Overview

Forever Ready Productions partnered with Obsidian PR to create engaging visual content for DeSoto County Tourism, a Convention & Visitors Bureau (CVB) in northwest Mississippi. This year-long project involved capturing video and photography across the county’s top destinations, resulting in a series of regional commercials and a wealth of high-quality imagery used across various marketing platforms.

Project Goals

Capture a year in DeSoto County through compelling video and photography.

  • Create quarterly commercials (15-second and 30-second formats) for use in TV, web, and social media ads.

  • Provide B-roll and still imagery to enhance DeSoto County’s social media and promotional efforts.

  • Support tourism growth by showcasing businesses, venues, and key attractions.

Our Approach

Working closely with Obsidian PR, our team helped develop a strategic content plan that ensured every important spot was featured. The project required precise coordination to capture footage at multiple locations each quarter, often navigating complex logistics such as scheduling, talent coordination, and location access.

Execution & Deliverables

Quarterly Content Creation:

  • Filmed and edited 15-second and 30-second commercials.

  • Provided high-quality B-roll footage and photography for marketing use.

Seamless Collaboration:

  • Worked from client-provided scripts and creative direction.

  • Ensured smooth production with minimal revisions needed post-editing.

Versatile Content for Multiple Channels:

  • Final deliverables were used in TV spots, digital ads, and social media campaigns.

  • B-roll and still imagery supported ongoing social media engagement and brand awareness.

Impact & Results

Expanded Tourism Visibility: The commercials and digital content helped elevate DeSoto County’s profile, drawing more visitors to the region.

Increased Engagement: The high-quality video and imagery boosted social media engagement for the tourism board.

Efficient Production Process: Forever Ready’s deep understanding of the project needs streamlined production, reducing revisions and maximizing efficiency.

"Forever Ready was incredibly easy to work with. They really understood our vision from the start, making the process seamless. The footage and imagery have been instrumental in boosting DeSoto County’s tourism presence. We couldn’t ask for a better partner!"
— Murray Alexander, Obsidian PR

Looking Ahead

This project was a testament to how strategic storytelling through video and photography can enhance a community’s visibility. Forever Ready Productions is proud to have played a key role in bringing DeSoto County’s tourism brand to life.

Want to tell a powerful story that sparks impact? Let’s talk.

Commercials for Desoto County Tourism