Case Study: Regional One Health
Regional One Health has been a client of ours since 2016. They first came to us because they wanted to "shake up" their annual gala video with a surprise patient and doctor reunion. That year, they got a record $140,000 of in-room donations.
Over the years, we've told a variety of stories for them, including patient profiles, service line videos, commercials, event coverage, short documentaries and PSA's. Lauren Ready recently chatted with Regional One’s Director of Marketing, Matt Koyak, about Forever Ready’s work on telling a documentary-style story around their MR Guided Focused Ultrasound Service Line leading to greater patient understanding, thousands of views and a significant increase in usage. Watch the full interview and read summary of their conversation below.
Matt Koyak, Director of Marketing at Regional One Health is lucky to have an entire team to help with internal and external communications at Memphis’ ONLY Level 1 Trauma Center. He has been working with the Forever Ready productions team since he started working at Regional One Health.
“There is a level of quality that I’m comfortable with my team producing but I know that we have limitations and that’s when I can lean on you for expertise and creativity.”
Matt often comes to us with an idea that he wants to execute, results he’d like to get, but a need to step up the production level from what his internal team can produce.
“Lauren and her team and Forever Ready are very much an extension of my team. I know that when there is a particular story that I want to tell, I can call them in…and they’re gonna do it the way that I want it done. And they’re gonna work with that and understand what we need before it’s done.”
As a result, we work together to create PSA’s, commercials, patient stories and even short documentaries to cover complex topics and raise awareness about the unique services they offer to our community.
“Having that comfort and that flexibility and just being that approachable in terms of your team, has made my team just so much more effective at their jobs.”
One of our recent short documentaries was about their MR Guided Focused Ultrasound. It’s for
patients who suffer from essential tremors. There was a fine line between telling the story
tastefully and exploiting the patient.
“We wanted to make a documentary style piece to show her before, during and after. To really
help those suffering from essential tremors understand how low impact this was and how huge
and amazing the results were in terms of getting them back to their normal lives.”
That was all we needed to take the project and run with it. Matt’s team connected us with the
patient and we traveled to her home to begin documenting the process, “And really make sure
that you could sit the patient down and do the things we know you do best; which is really interview them, put together a story, help get that imagery together to tell the story we wanted to tell.”
Since then the video has been placed on a landing page to help patients learn more about this procedure and see the results in action. It’s also used in digital marketing campaigns and short versions of it are shared on social media channels.
“Video allows you to tell the story in a more effective way than you can, more so in terms of relevance to how people are consuming stories. And being able to produce videos to the quality of what you’ve helped us do and send those out to streaming services with hundreds of thousands of views has just been groundbreaking,” Matt said. “It really changes what we’re able to do.”